about us
Helping Australian-made products reach their full potential.
Elseway started with a simple belief: Australian craftsmanship and innovation deserve a place on the world stage.
We saw talented producers doing incredible work but lacking the structure and support to scale. So we built a business that brings together science, brand strategy, and international trade expertise under one roof.
Our approach blends commercial thinking with authenticity.
We build the systems that let brands grow without losing their identity.
OUR VALUES
What Guides Us
INTEGRITY
We believe in doing things the right way. Trust, transparency, and accountability guide every decision.
CRAFT
We value the detail that sets great work apart. From product development to presentation, quality and care come first.
PROGRESS
We believe in growth with purpose. Our work is about innovation, forward thinking, and creating lasting value.
OUR PEOPLE
The Minds Behind Elseway.
Jayden Dods
Chief Executive Officer (CEO)
Kenneth Dods
Director of Research & Development
Dean Boudewyns
Chief Marketing Officer (CMO)
OUR MISSION
To help Australian brands grow beyond borders while staying true to their identity.
We create the structure, research connections, and strategy that help producers build sustainable, export-ready businesses.
Our focus is simple: quality products, proven systems, real results.